− About
Farjad Taheer
Farjad Taheer is an SEO and AI Search strategist based in Karachi, Pakistan, with 9+ years of experience. He specializes in figuring out why traffic actually dropped, on-page SEO, and positioning content to be cited inside answers, not just ranked in traditional search results.
He’s currently SEO & AI Search Specialist at OptinMonster, where he builds the systems behind that approach: automated content decay detection, AI-assisted technical audits, and workflows that turn day-long manual work into minutes. Before that, he spent five years at PureVPN, working up from digital content production to leading a cross-functional marketing team, the stretch where that instinct for root causes actually got built. He’s also been teaching undergraduate Digital Marketing as Visiting Faculty at Iqra University since 2025.
Farjad has recovered 50+ sites from traffic drops caused by content decay, algorithm updates, and technical regressions that shipped quietly and went unnoticed. His approach treats SEO as detective work first. Before recommending a fix, he finds the actual cause, not just the first plausible one, by working backward from the traffic graph itself.
That same instinct now applies to a newer problem: getting cited inside AI-generated answers. Farjad treats AEO and GEO as a distinct layer on top of classic SEO, with its own failure modes, rather than a rebrand of work he was already doing. He also builds his own AI-assisted workflows, including using Claude Code, to move faster through technical audits and content systems.
Outside of SEO
When he’s not in Search Console, Farjad DJs, plays padel, supports Liverpool FC with the kind of loyalty that doesn’t waver during a bad season, and co-runs Coco Loco, a home bakery business.